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ANXIETY MUSEUM
A museum of all anxiety related concepts- from small spaces to social anxiety
BRANDING
CLIENT
Wizo NB school of design
Student project
MY ROLE
Strategy, copy & design
COLLABORATION & GUIDANCE
Mentored by Aviram Ben-Shushan
in collaboration with Neomi Shprintsin
THE STARTING POINT
Brief
The assignment we got was to create a new museum, and brand it from top to bottom.
We imagined a museum for anxiety.
Concept
We came up with visuals that remind us of the anxiety feeling, then combined it with graphic guidelines of the psychedelic design movement in the 1960s-70s. The visual concept includes waves, visual density, bright colors that contrast and erratic shapes.
How does Anxiety feel?
![ropes.png](https://static.wixstatic.com/media/8d55b2_cfbf44f9b5cb4dd79e81ef78d2f08633~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8d55b2_cfbf44f9b5cb4dd79e81ef78d2f08633~mv2.png)
What does Anxiety look like?
![psych.png](https://static.wixstatic.com/media/8d55b2_2cbe148b3cb34929a2eea34395036d66~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8d55b2_2cbe148b3cb34929a2eea34395036d66~mv2.png)
Logo
![logo gif.gif](https://static.wixstatic.com/media/8d55b2_400a33048c30483e8457c919976965c6~mv2.gif)
![logo gray.png](https://static.wixstatic.com/media/8d55b2_e71288b528b84041a24105cb197447d4~mv2.png/v1/fill/w_69,h_59,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/logo%20gray.png)
![logo black.png](https://static.wixstatic.com/media/8d55b2_5b5bcc8de61b484a91cc2af86705ddf3~mv2.png/v1/fill/w_69,h_59,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/logo%20black.png)
![logo white.png](https://static.wixstatic.com/media/8d55b2_bfb41c4a7eef4a4e91abf09e71ec971c~mv2.png/v1/fill/w_69,h_59,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/logo%20white.png)
Color Palette
Museum Tickets
![](https://static.wixstatic.com/media/8d55b2_1a21ed6568514d47b00d8b060d01bf97~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-13.png)
![mockups-12.png](https://static.wixstatic.com/media/8d55b2_75e0c98cdd134f43a263fa0899f1e5a3~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-12.png)
Gift Bags
![mockups-15.png](https://static.wixstatic.com/media/8d55b2_f7a254e08cf141d396d796909f51e295~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-15.png)
![mockups-14.png](https://static.wixstatic.com/media/8d55b2_796c0ca0b608492e97e0f13e8194e0fa~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-14.png)
Employee ID Card
![mockups-16.png](https://static.wixstatic.com/media/8d55b2_162f058fd998438ea91d4e147e2de553~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-16.png)
![mockups-17.png](https://static.wixstatic.com/media/8d55b2_fd0fcbb0b70b4862a5f00ce3850fffec~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-17.png)
Floor Signs
![mockups-18.png](https://static.wixstatic.com/media/8d55b2_644be602cd10490f966c82b3ac95731b~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-18.png)
![mockups-19.png](https://static.wixstatic.com/media/8d55b2_2f3c20527daf4afeb040f844d17d6693~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-19.png)
Toilet Signs
![mockups-20.png](https://static.wixstatic.com/media/8d55b2_8518717c9d0646209c77f9b8ff4f77d4~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-20.png)
![mockups-21.png](https://static.wixstatic.com/media/8d55b2_4b4d4cdd48664fb99f5f3a3c6034c598~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-21.png)
Exhibition Poster Ads
![mockups-22.png](https://static.wixstatic.com/media/8d55b2_21cbfe72c6b2431685f58b60d580024a~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-22.png)
![mockups-23.png](https://static.wixstatic.com/media/8d55b2_57301bb5d13c4add8bf90f19dd9cecd7~mv2.png/v1/fill/w_51,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-23.png)
Instagram Account
![mockups-24.png](https://static.wixstatic.com/media/8d55b2_caf20da788564c3292468b24fedc3334~mv2.png/v1/fill/w_50,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-24.png)
![mockups-25.png](https://static.wixstatic.com/media/8d55b2_38ef727bf4f8413e89b3f2684588f3db~mv2.png/v1/fill/w_50,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockups-25.png)
THANKS FOR
WATCHING!
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