FARM BOX-KETER
Farm Box is an eco-friendly hydroponic grow box that allows anyone to grow herbs and vegetables inside their home
ADVERTISING
CLIENT
Wizo NB school of design
Student project
MY ROLE
Strategy, copy & design
COLLABORATION & GUIDANCE
Mentored by Oren Vermus
in collaboration with Michal Tchvertkin
THE STARTING POINT
Brief
Background
Farm Box is a project from the house of 'KETER' company. It is a hydroponic box, small enough to fit in an apartment's kitchen or balcony, and with different capacities. The box allows to grow herbs and vegetables, helping the environment and food security. Also, the box is made from 100% recycled plastic.
Our mission was to create an advertising campaign for the Farm Box launch in Israel, and convince customers to use it.
Concept
The strategy we came up with was - don't waste time (in Hebrew the phrase has a second meaning as saying - it's great!). We tried to convey that it is time sufficient to grow plants in your house, it doesn't waste plastic which will take decades to fully decompose, and it is just great!
FINAL OUTCOMES
Posters
