SIRKIN 21
Sirkin 21 or "Lehem Einaim" is a visual representation of the bakery's unique method - an algorithm to match custom-made bread for each customer.
UX/UI
CLIENT
Wizo NB school of design
Student project
MY ROLE
UX research, UX/UI design
PLATFORM
Mobile app
COLLABORATION & GUIDANCE
Mentored by Eduardo Mitelman
in collaboration with
Michal Tchvertkin & Daniel Florine
THE STARTING POINT
Brief
Sirkin 21 is an old building in the market zone of Haifa. In the last few years, new residents have started to move to the area. As part of this gentrification, the Sirkin 21 building has gotten new purposes- from housing a plant shop to a bar on the balcony. As such, the assignment was to find a business in the building, assess its needs or uniqueness, and make a platform for it.
Background
We chose to make our project about 'Lehem Einaim' bakery.
The uniqueness of the bakery is to adapt a type of bread to the exact health needs of the customer. By using a unique algorithm they offer suitable bread options for each customer. The algorithm takes into account any specific problems or health needs.
UX PROCESS
Research & Persona
Target Group Research
70%
Of replies stated that they care very much about what their bread is made of
65%
Of replies stated that they would agree to pay more for healthier bread
80%
Of replies stated that they are feeling lost in the process of choosing bread
Persona
Making a persona helped us to identify the user's needs and find the platform's weak points.
Ruth Finkel, 56
Health manager
BIO
Lives in Rishon Letzion with her husband. States that at her age it is important for her to maintain her health and can afford more expensive bread. In addition, she and her husband suffer from health problems such as fatty liver and diabetes.
Characteristics
Technical abilities
Patience
Motivation
UX PROCESS
User Flow
The home screen is with one main action only- see your recommended breads. This is to simplify the process and help the users who are less comfortable in the tech world.
UX PROCESS
Wireframes
Through the wireframe building, we tried to make the health questionnaire as minimal and forthcoming as possible. If we want the users to feel comfortable entering their private health details, we had to lighten up the process and keep it simple.
As seen in the wireframes of the bread details down below, we struggled with the data architecture. On one hand, we wanted to keep everything minimal and simple, but on the other hand, we had a massive amount of data to bring to the user and we weren't sure what was the best compromise in between.
At last, we took the approach of a slide menu on the top, so every screen shows only one kind of information. The user now has a choice of which info they are most interested in, and can navigate between them with ease.
UI PROCESS
Typography & Colors
TYPEFACE
אגוטריפ
אבגדהוזחטיכלמנסעפצקרשת
רפורמה
אבגדהוזחטיכלמנסעפצקרשת
The display font is a handwriting font. We wanted to emphasize the handprint of the owner in each bread, sort of the 'magic touch'. Baked bread is a personal thing and as such, it has to be accompanied by handwriting.
The color palette is inspired by the color of baked goods- mainly browns and yellows. The green color comes from the bakery's logo, it is very noticeable and gives good contrast.
LOGO
COLOR PALETTE
# 1BA58C
# 3D2415
# F3E7D0
# D6AE7B
# DCCBA7
UI PROCESS
Keeping it pleasant
Because the user needs to fill out a health form to sign up, we discovered many users feel it is too private and leave the process.
To solve this, we created a simple and pleasant health sign-up, which isolates each parameter to itself, so it seems less threatening. Also, we softened it up with icons, doodles, a calm color palette, and when possible, an option to give an inaccurate answer.
MOBILE PROTOTYPE
Unfortunately, the prototype is only available on the desktop site. sorry :)